So Much Beauty at the New SM Makati

Last November 28, The SM Store Beauty Section in Makati finally revealed the result of their major facelift! I’ve seen SM Makati undergo renovations through the years, but this has got to be the biggest, most awesome one yet.

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So posh, this new facade. I’m so excited to see how this will affect the majority of the population, since so much beauty is now within our grasp. No need to go abroad anymore because The SM Store Beauty Section in Makati has got it all for you!

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A toast to the new SM Makati!

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Now, where do we even start? The place is massive! Is this heaven?

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2,500 square meters of beauty! Hands down, this is the biggest beauty store that has ever graced the Philippines.

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200 of the most esteemed global beauty brands, all in one place.

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The new go-to place for beauty addicts. Your faves can never. Not only does the new SM Store Beauty Section in Makati offer make-up and hair products, they also have world-class services such as free makeovers, hairstyling, nail art, skin analysis, and tutorials. 

It’s amazing how SM Makati managed to create this little interactive community dedicated to all things beauty-related. The SM Store Beauty Section is not just a place. It’s an experience that’s sure to keep you coming back for more!

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Candy girls! 

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Here are some of the make-up displays! It’s so easy to find your brands now that they somewhat made the signs uniform.

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Tokyo Kawaii goodies from Pixy!

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PorePalty! Didn’t know these were available in the Philippines until I went to SM Makati! 

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Dolly Wink and Koji products. It’s been a good year for Japanese beauty in the Philippines. 10 years ago, this was all just a dream for me!

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Heavy Rotation is here too! Best eyebrow mascaras EVER. 

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Sana Nameraka Honpo! AHH

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Korean brands were also all over the new SM Beauty Section! 

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Etude House and Tony Moly <3

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Get spot-less, always radiant skin at the Pond’s booth! You can’t miss it!

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Only a small part of the hair section. You can’t find a place anywhere else that offers the same variety of hair brands! 

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People always ask me what shampoo and conditioner I use. Here’s my answer – Tresemme!

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You can’t miss your favorite drugstore brands because of the huge signs they hung from the ceiling! Beauty shopping has suddenly become so friendly and efficient.

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Buy all the NYX products! They have the best matte lip creams!

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A mini Eiffel tower, and a red carpet/runway at the L’Oreal booth. 

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Luxury fragrances.

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There’s a face, body, and dental section too!  

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The high ceiling contributes to the whole “international luxury” ambiance. The lighting is also A+ – perfect for selfies after trying on different kinds of make-up! 

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With Quennie Cua, VP for Marketing at SM Retail, Janeena Chan, and Patricia Prieto. 

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Connected to the Beauty Section in SM Makati are our favorite global brands such as shu uemura…

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Kiehl’s…

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Clinique…

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and MAC! 

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The mix of brands in SM Makati can’t be any more ideal! Upscale brands, Asian brands, drugstore brands – you name it, they have it. 

The SM Store Beauty Section is located at the ground floor of SM Makati.

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