It’s the first day of November, and there is nothing more timely than this entry. Last month, I got first dibs on the new Shu Uemura holiday collection, causing my geeky, Japan-loving heart to swell with excitement. I got so excited, I think I managed to annoy my Twitter followers when I bombarded their timelines with photos from the launch event. I can’t help it – watching majokko (witch girls) influenced my childhood in ways you can’t imagine.
This 6HP (Six Hearts Princesses) Holiday Collection will be available this month, and I’m pretty sure that they will get sold out fast.
I mean, how could this not be an instant hit? The sparkles alone are enough to make your inner magical girl jump for joy.
According to Shu Uemura, this 6HP Holiday Collection “brings to life the timeless duality of women – nice and naughty, innocent and sexy”
I’ll let you in on an interesting fact: They just used 1 model for the promo photo above! It only shows how it is totally possible to “transform” (like a magical witch girl) with the new Shu Uemura products.
At the launch event, I was greeted by this overload of cuteness!
Shu girls Nina Solano and Karen Crisostomo rocked the event’s dress code so well. We were asked to come in “naughty black” or “nice pink”. I came from a meeting before this event so I went for “predictable black”, lol.
Make-up artist John Pagaduan! He’s done my make-up in a lot of my magazines shoots before, and he is definitely one my favorite make-up artists in the industry.
Tatin’s kawaii cases. Tatin is a make-up artist who also happens to run one of my favorite Tumblr blogs as well! Kawaii overload here!
Since I was the first one to arrive at the event (story of my life), I killed time in their DIY Japanese fan corner. It was so fun I wanted to create another one! If I had more time, I would’ve cut smaller hearts to replicate the hearts on the new holiday collection’s packaging.
L’Oréal girls + fans of the brand <3
Shu girl Nadia Bautista wearing the new collection’s false eyelashes! Shu Uemura never fails to come out with unique designs for their holiday collections, but I think this one would have to be my favorite so far. Love that little pink heart!
Nadia is also wearing the the new “lip & cheek fun-tasy” a.k.a. Shu Uemura’s first lip and cheek tint.
A live make up demonstration was done by Shu Uemura’s new associate make-up artists.
Cats Del Rosario brought to life a black princess inspired look.
Joyce Platon created a pink princess look. Ombre lips, anyone?
Hanna Pechon worked on a look that combined both the black and pink princesses. Love how the lip and cheek tints have such a creamy, matte finish!
“Art as a way of life” couldn’t be any truer, thanks to Shu Uemura.
This packaging will be the death of my wallet. Sophisti-cute!
A closer look on the pretty pink hearts lashes.
4 out of 5 lip and cheek tints. These are my favorites from the collection because 2-in-1 products save so much time and space!
The black princess palette on left and pink princess palette on the right. Which one do you like better?
Doesn’t the girl on the palette remind you of Chibiusa? Major Sailor Moon feels!
My very own lip and cheek tint!
Also, you might want to cross out November 22 – 24, 2013 on your calendars! Be part of the shu x Murakami Party, and get a chance to experience shu uemura first hand in Japan. YOU CAN WIN AN ALL EXPENSE PAID TRIP TO TOKYO! I also want to join!