Shop JRunway

Got the go signal to blog about the shoot I did in Japan last March! Seems so long ago, eh? But better late than never, because I’m sure that what I’m about to announce will make you feel like the wait was worthwhile–

Soon, thanks to JRunway, we can buy our favorite Japanese brands online at SHOP JRUNWAY!



If you’re not familiar with JRunway, it’s a giant store in Plaza Singapura that has curated over 20+ Japanese fashion, beauty, and accessories brands. These brands include ALGONQUINS, atmos, atmos girls, Ciaopanic, coen, EMODA, EMSEXCITE, Fi.n.t, JAPAN BLUE, LHP, MOMOTARO JEANS, mystic, muse muse, OMNIGOD, PEAK&PINE, PUTUMAYO, Ray Cassin, RETRO GIRL, ROYAL PARTY, Ryugi Assaku, SPIRAL GIRL, VANQUISH, WEGO, ABISTE, BRIGITTE, Dolly Wink, Gizmobies, KATE, Osewaya and Play Girl/Decorative, etc.

It’s the first store of its kind in Southeast Asia, and while I have yet to personally visit the store, the fact that they will be selling their products online will make shopping for Japanese fashion so much more convenient.

This has always been every Japanese fashion lover’s dream (at least for me), and even I can’t believe that it’s finally materializing. An English online store that sells the latest Japanese brands and trends? I can already see it being one of my most visited bookmarks!


So what do I have to do with this? Well, last March, I was fortunately invited to model for JRunway’s summer collection! This was the reason why I flew in a little bit earlier than the other CoolJapan ambassadors.

The JRunway team said it would take a whole day, but I was so giddy that I was already awake at 4AM the day of the shoot, 2 hours earlier than the supposed calltime at 6AM. I needed to pinch myself a million times to prove that this wasn’t a dream, and that I was really in Japan for a photoshoot.

I usually look like a totally different person when someone else does my make-up for shoots and events here in Manila, so I often prefer doing my own. Yuko-san was so on point with the make-up for this shoot though! You know how they do those make-up tutorials in Japanese magazines? That’s pretty much how she did it. Which is also how I happen to do my own everyday make-up! YAY!

P.S. She has also done make-up for Arashi at one point omgsorryimnotsorry for thinking that maybe she used the same brushes for my face and Matsujun’s face lol /creeper

Anyhow, we went around Shibuya in a small van for the first leg of our catalog shoot. Thanks to Kumiko-san for these photos!


It was so early in the morning, no one was walking in the streets yet!


Wore GALSTAR for my second outfit! Love the girly nautical look which is balanced out with huge ‘90s platform shoes.


Freezing in the middle of spring!

Here’s Chinami-san, the creative director, briefing me about the concept for the shoot. She is so pretty, she could be the model of JRunway herself!


muse muse! One of my favorite brands in Shibuya 109.


SPIRAL GIRL! This is something that I’d pick out for myself and wear. Gray and yellow is such a refreshing color combination, and it coincidentally matched with this street that we found in Shibuya.


Break time with the photographer Keita-san and the stylist Samu-san. They made the whole atmosphere of the shoot so light and fun! I still have a ton of thanks reserved for them until now.

This really made me miss organizing my own fashion/concept shoots.


Japanese street style with 3rd by VANQUISH.


X-girl and high bun kind of morning.


The girliest EMODA coordinate to ever exist.

Also, every little corner in Tokyo is so photogenic, yes?


After shooting outdoors, it was studio time!


They had me wear this floral GAL STAR dress which they paired with summery flower crowns pinned across my forehead.


This layout turned out to be the cover for the trend catalog / online magazine for JRunway’s summer collection. You can check it out here!


Red color accent, and the ever-so-popular high-waist pants trend. Literally all the shops in Shibuya 109 were selling high-waist pants the last time I was there. You can buy this awesome-fitting pair at the new JRunway online store when it opens!


Goofing around with the team responsible for this shoot. Working with them was a wonderful experience. How I wish I were part of their team too!


3rd by VANQUISH again. Tsubasa Masuwaka feels! It must be the pigtails!


My favorite outfit from the whole shoot! Pastel pin-up! I’m so glad they chose this for the main photo because I really felt strongly about this one.

Top from ROYAL PARTY, pants from EMODA, shoes from Esperanza, bag and earrings from GAL STAR.


With Chinami-san, Keita-san and Samu-san in between takes. We clearly had too much fun.


In retrospect, I looked super tan with this hair color. Very fitting for a summer catalog shoot!

This outfit was from muse muse as well. I rarely wear loose-fitting pants, but these ones were glorious and didn’t make me feel frumpy at all. Japan, tell me your secret.


Sporty X-girl look for an extra layout! Sadly, this didn’t end up in the catalog, but posting here anyway.

Stripe trim socks were all the rage in Japan last May, and they paired it with everything, from worn-out sneakers to chic, pointy heeled pumps!


Aaand… that’s a wrap! They asked me what I wanted to eat, and I immediately thought of pizza, simply because that’s what we usually eat for shoots here in Manila.

Apparently, they rarely eat pizza for shoots (I guess it’s considered unhealthy, lol) so they were so happy when the food arrived, lol. Too happy that we had to take a commemorative photo! Fun times!


Like all the pretty clothes in this shoot? They’ll be available in JRunway very soon! In the meantime, you can sign-up as a member and receive a $5 e-coupon. For my readers, you can also get an additional $5 off when you use this code BLOG-O4BF

So far, I still don’t have information on the shipping rates yet, but they shouldn’t be too expensive since JRunway always has their customers in mind. I just know that Singapore will definitely have free shipping! Lucky!

While waiting for Shop JRunway to open, you can visit their Trends page to read about what’s hot in Japan right now, special features, fashion snaps, news, recommended items, as well visit the websites of the fashion bloggers that they love!

Here’s a video to get you pumped up–

Visit JRunway on Facebook, Instagram, Twitter. JRunway is located at 68 Orchard Road, Plaza Singapura, #01-54, Singapore 238839, Tel: 63377546.

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