ob for shu uemura

ob for shu uemura

Last February 27, I was invited by shu uemura to an afternoon fete / press launch at SoFA where they unveiled the new spring collection, ob for shu uemura! ob, as I mentioned in my previous post, is an up and coming contemporary artist in Japan, and is also the apprentice of well-renowned artist, Takashi Murakami.

ob for shu uemura

We had afternoon tea and snacks in a dreamy setting that very much reminded me of Alice in Wonderland!

ob for shu uemura

Macarons, anyone?

ob for shu uemura

No one could resist all the french pastries being served at the event! Yum!

ob for shu uemura

Besides the scrumptious food, there were also other activities for the guests to participate in. There were three activity areas – the calligraphy art area, nail art area and post your dream area.

The talented girl behind the calligraphy is actually my friend Alexis who was my batchmate in Ateneo! She blogs regularly at Ink Scribbler. It was her debut as a calligrapher, and it wasn’t surprising that everyone at the event loved her work so much! You can really pass it off as a real font!

In the post your dream area, I wrote down on a piece of paper that I wished to have unlimited flights to Japan and Europe, LOL.

ob for shu uemura

The spring sakura display by the entrance, featuring the four princesses in the collection. Now I can’t wait to go back to Japan for cherry blossom season!

(Not in photos: Forest Princess collection.)

ob for shu uemura

Moon Princess. High Performance Balancing Cleansing Oil Advanced Formula + UVUB Mousse POREraser

ob for shu uemura

Ocean Princess. Whitening Clear Brightening Gentle Cleansing Oil + UVUB Brightening Mousse Whitefficient

ob for shu uemura

ob for shu uemura

Cherry Blossom Princess Fresh Pore Clarifying Gentle Cleansing Oil + UVUB POREraser

ob for shu uemura

The cutest Cherry Blossom Princess snow globe! <3

ob for shu uemura

Long-time college friend Reggie who works for Cosmo now! Bumping into her always makes my day. Also, can we trade faces please? I wish to be effortlessly stunning too T_T

ob for shu uemura

Back at the press launch, shu uemura took the opportunity to recognize four prominent ladies in society as tribute to women’s month! Here is Cherry Blossom Princess Jenni Epperson and her daughter wearing matching outfits. I could only wish to be half as fashionable as her when it’s my turn to become a mom!

ob for shu uemura

Ever-so-bubbly Ocean Princess Tessa Prieto-Valdez and her daughter  also in the cutest matching outfits. As usual, she was so funny! Definitely the life of any party.

ob for shu uemura

With Forest Princess Anna Sobrepena, and Moon Princess Rorie Carlos.

ob for shu uemura

Me with shu uemura retail manager Nadia and shu uemura senior brand manager Nina.

ob for shu uemura

Bloggers with junior product manager Karen! With beauty bloggers Jheng of I Am Brigitte, Angela of Lush Angel, and Martha of The Beauty Junkee. I love how we all came in theme! I swear we didn’t talk about our outfits! (Thanks to Apartment 8 for my cut-out shoulder top.)

I’m totes getting my hands on this collection once it’s out in stores because everything just screams kawaii and I can never resist effective products WITH beautiful packaging. <3

Visit shu uemura on Facebook and Twitter for more details.