Things went very well in Tokyo. Too well that I still can’t believe how I was able to stand properly after meeting so many wonderful people!
One of the major highlights of my recent trip was meeting MURUA creative director and Japanese style icon Momoko Ogihara herself. I’ve watched her fashion for about 3-4 years now, and I always get giddy whenever I see her in my magazines because I’m such a fan of her signature look. Japanese girls named the high-cheekbone / under-eye blush style after her. Such a trendsetter.
I really believe that she is partly responsible for the popularity boom of Japanese MODE style. She definitely plays a huge role in setting trends for girls who want to dabble into edgier, more mature coordinates by combining classic, wearable items with unique MURUA accents.
Ogihara-san with MURUA press Kotake Asami-san.
I’ve been in contact with Kotake-san for a while now because she sends me stuff from MURUA to share on my blog and Lookbook. We used to just pass by each other in fashion shows last year but I’m glad we finally got to meet! She is one of the nicest people I know and I always have a huge smile on my face whenever we talk on LINE because she is absolutely adorable. I love her new hair!
I started feeling a little sad that I wasn’t able to communicate to them as much as I wanted to because my Nihongo is still not very good, but nonetheless, they didn’t make me feel like it was a problem at all. I kept on thanking them and saying sorry and telling them that I’ll study harder so we can all casually talk better next time! They were so kind and I couldn’t be more grateful.
I’m really thankful because they trusted me enough to share MURUA to the world. I’ll study harder so I can translate more information about Japanese fashion into English.
We met up at the MURUA in Shinjuku LUMINE EST.
Another favorite MURUA store of mine is the one at Shibuya MARUI. One of the shop staff there can speak and understand English!
I swear we didn’t plan on wearing matching stripes/borders. I just wore it because it seemed like a very MURUA thing to wear. True enough, both Kotake-san and Ogihara-san wore stripes too!
They personally picked some items as presents for me! I can die now. This included one of their currently super popular items – the off-shoulder striped top that she’s wearing. You can also see it on the mannequin in the picture of me and Kotake-san. It’s so popular that it already sold out in other MURUA stores.
After a short introduction, Ogihara-san toured me around the store and showed me some of their key S/S items. Of course, I took pictures so I can share them with all of you.
Studded pointy heels in MURUA colors.
Graphic pullovers, chain necklaces in pastel colors, and dangling earrings (the girl on the sweater has them too).
Stylish everyday shoes with gold accents to match your gold jewelry.
Off-shoulder statement sweaters, linen bomber jackets, sleeveless knits, denim miniskirts in white and dark gray washes.
I wanted the black and white pointy heels so bad but they ran out of stocks in my size!
MURUA wedges are still a huge thing.
Round sunglasses and leather caps.
Monk straps and low heels.
Dark blue version of the denim jacket that I’m wearing. It comes in 3 washes!
Whole outfit from MURUA minus the bag and shoes. Would’ve worn my MURUA wedges if only I didn’t have a lot of walking to do that day!
Florals for spring, but not in the usual powder pink that we see everywhere.
Blue/purple and yellow seem to be the top colors for MURUA S/S14.
MURUA’s signature black and white with a pop of color. I got this bag for myself because I realized that I don’t have a lot of yellow bags! And to think that I really love yellow.
It’s all about edgy and unique accessories with MURUA.
Lace, gray denim, and a pale green cardigan. Classy color combination.
Oversized pastel cardigans, embellished tops, stripes (lots of them), and nostalgic ‘90s-vibe jumpers.
Cardigan-top-skirt sets and fun patterns.
Berets! I kind of regret not buying any during my trip because they were so popular, but the mere thought of the hot weather in Manila strongly discouraged me from doing so.
MURUA scents! I have the vanilla one (gray) and it smells so good!
Hope you had fun with that little tour of MURUA’s current collection. Don’t you want to just buy everything?
Thanks MURUA for this opportunity! MURUA stores can be found all over Japan, but they also have stores in Hong Kong (The One mall), China, Taiwan (FAVVI Party), and Hawaii. You can check the specific list here.