Last February, I flew to Singapore for a photoshoot! This is my second campaign with JRunway, and I was so happy that they contacted me to model for a second time. It could mean that the first shoot that we did was good, right? Haha, but seriously, it’s always my honor to be part of any Japanese fashion campaign because that’s how much I believe in Japanese fashion.

If you’re not familiar with JRunway, it’s a giant store in Plaza Singapura that has curated over 20+ Japanese fashion, beauty, and accessories brands. These brands include EMODA, EMSEXCITE, muse muse, Ray Cassin, RETRO GIRL, ROYAL PARTY, SPIRAL GIRL, VANQUISH, WEGO, Dolly Wink, KATE, etc. I heard they’ll be bringing in MURUA soon, so there’s really no excuse for anyone in Southeast Asia not to avail of any of these awesome Japanese brands! The online store is all in English, and they offer free shipping to Singapore, Australia, Indonesia, Malaysia, Philippines (yay), and Thailand.


Speaking of these countries, the current JRunway campaign gathered influencers from each country, and David and I were chosen to represent the Philippines. Woot woot

I wasn’t able to take a lot of photos because I was so busy bonding with all the other models and bloggers who were part of the shoot. On the bright side, we all ended up so close that we even made an online chat group!


They flew in an all Japanese team to do all the behind-the-scenes things like hair, make-up, photography, styling, set design, etc. Really felt like we were in Japan!


My dream closet. Ugh, I wanted to take everything home!


I really wanted this white EMODA motorcycle jacket! So chic.


Count on the Japanese to have the best accessories.


A wide selection of shoes for each model’s personal style.


We were all given a mix of available JRunway brands, but they gave me a whole EMODA outfit! Someone from their agency must’ve read all my EMODA posts, lol.


All white, all right. They gave me super straight hair which I’m not used to sporting! Maybe I should wear my hair like this more often.


So happy with the set design. I wish I had a white flower wall in my room.


We were asked to do a “fierce” expression, and this was the best I could do /fail


L-R: David and I from the Philippines, Candy Ice from Malaysia, Edward and Larissa, Lynn from Thailand, Diana from Indonesia, and Eunice from Singapore.

Friends for keeps! <3

As a gift to fans of Japanese fashion and JRunway, you can get a huge 40% off discount if you purchase anything with the code TRICIA40. This code will be valid until April 30th (one week to go!). FREE DELIVERY to Singapore, Australia, Indonesia, Malaysia, Philippines, and Thailand.

Have fun shopping!

Visit JRunway on Facebook, Instagram, Twitter.

JRunway is located at 68 Orchard Road, Plaza Singapura, #01-54, Singapore 238839, Tel: 63377546.