SLY is under Baroque Japan with other brands such as moussy, rienda (blogged about this here), RODEO CROWNS WIDE BOWL, UNDER BAR RAW., TWNROOM, Avan Lily, Lilidia, ENFOLD and AZUL by moussy. They’re all usually found in one giant store called The SHEL’TTER TOKYO, but you can also sometimes find each one separately across Japan.
But I’m pretty sure you’ve seen this brand already if you frequent Hong Kong, as SLY, along with its sister brands, can also be found in Miramar Shopping Center AKA my second most favorite place next to The One Mall. And it is LITERALLY next to it too! Hong Kong trip in August, please come sooner!
I have never spazzed over them this much until they released their recent S/S 2013 collection, which is pretty much that one magical collection that turned my world upside down and converted me to love big, bold prints.
Just some of their gorgeous original prints. Everything looks like a work of art. I don’t know how they did it but they managed to translate these prints so tastefully into the fabric that they use. Most of the time, prints are a hit or miss for me (I am actually very choosy when it comes to floral prints that I get), but I could never find anything wrong with SLY’s prints during my last 2 trips to Japan. Going through their S/S racks was like taking a tour inside an art museum of sorts!
They have an even more flawless taste in models, as they got Kiko Mizuhara to model for them.
UGH, I love Kiko so much, I still can’t believe I managed to see her in the flesh in New York a few years ago. /cry Can I be her in my next life?
Outfits I would definitely wear! In fact, the dress in the third photo might look familiar to most of you because I actually have it. I got it in the SLY in Osaka, and immediately wore it to my next trip to Tokyo. I entered a SHEL’TTER store where I saw this exact cyan-yellow-gray floral print printed in one of their giant posters. If the poster weren’t so high up in the building, I would’ve taken a photo in the middle of it, and maybe pass it off as camouflage, or art, or whatever.
It’s a shame this print was already sold out by the time I got to Tokyo 2 weeks after my Osaka/Kyoto trip. Wish I got the pants and jacket versions too!
Most of their S/S items had blue, yellow and green as their main colors, but they also had a lot of plains and neutrals to somewhat offset the colorful items.
Here’s a collage of Aki Matsumoto working those palm tree pants! See how in 3 out 5 outfits, she’s simply paired the pants with black and white. Tres chic! SLY is also my main inspiration for suddenly buying statement necklaces and dangling earrings. I always stick to pearl studs or something more simple, but I’m becoming more adventurous by the day thanks to these new trends.
My favorite S/S coordinates from the SLY team.
That two-tone gray and white dress – I can’t believe I missed it! The relaxed loose silhouette is definitely me!
I love how everything is so elegant yet so simple and wearable? It must be the combined effect of their slick up-dos and giant dangling earrings. These girls make it look like it really doesn’t take a lot to look effortlessly chic! I mean, they can even make a statement/graphic tee look sophisticated. <3
P.S. I added a new INSPIRATION tag on the top of my page, next to TRENDSPOTTING, which I added lat month. I’m slowly adding in more content that’s a teeny tiny bit less about me. My blog was never exclusive to OOTDs anyway!