There’s fashion purely for aesthetics, and fashion for actual living. UNIQLO has mastered the art of creating clothes that you can wear everyday. I bet by now, after a gazillion Japan-related posts, you’re tired of hearing me say that I admire the Japanese. Advanced design thinking that dates back centuries ago. I wonder what propelled their culture to evolve like this.
Design thinking definitely shows in their lifestyle. Everything around them has been constructed to make their lives easier, better, and more productive. I always joke about how Japanese packaging designs work – If I’m unable to open or use a certain item properly, there must be something wrong with ME. It’s not the packaging’s fault because 99.9% of the time, they’ve already studied human behavior and created the packaging based on this research.
Similarly, the technology behind Uniqlo Heattech was founded by an R&D-based company. It’s not all talk. There’s actual science behind it. David and I were able to know all these, thanks to a Uniqlo Heattech Press Seminar last October. Thanks to Uniqlo Philippines for flying us all the way to their Roppongi office and press room. Got a first look at the Carine Roitfeld x Uniqlo collection way before it was released. What a delight!
On our free night, we paid a visit to the GU and Uniqlo flagship stores (as big as malls) in Ginza, and finished a busy day off with a scrumptious dinner hosted by Uniqlo’s COO Katsumi Kubota-san and Uniqlo Philippines PR manager Ms. Jasmin Cruz. Fun times!
If you haven’t read my post about UNIQLO Heattech yet, you can read all about it here.