Whoever gave this place its name just proved that it doesn’t really matter as long as the concept is really, really good. Officially one of my favorite places in Seoul, Queenmama Market is a multi-story building with a different concept per floor. At first, we went there for the cafe on the top floor. Manufact serves third-wave coffee and the perfect artsy ambience fit for the upper class Apgujeong crowd. As we went down from the top floor to the ground floor, we managed to find well-curated selection of knick-knacks clearly presented with a lot of thought behind it. Rg had the best time at the bookstore!